Produced by NFB Interactive, National Film Board of Canada’s pioneering digital studio, Bear 71 offers a compelling blend of linear storytelling and viewer-controlled exploration. This innovative web documentary uses surveillance footage to explore the connections between humans and animals in Canada’s Banff National Park. Viewers navigate an interactive map to discover the Park’s various animal inhabitants, and can activate their computer’s webcam to see images of themselves and other users online, all similarly tagged and under surveillance. The novel use of surveillance as a torytelling medium turns the camera on the viewer, creating a deeply personal, almost empathetic connection to the story. Bear 71 received a Gold Cyber Lion at the Cannes Lions International Advertising Festival in 2012.